Corporate Support in Action

The 2024 Super Bowl Gospel Celebration, taped in Las Vegas on February 7th and aired on CBS on February 10th, was a resounding success. The event not only outperformed its daypart by 300,000 impressions but also generated over 100 million social media impressions for our partnering brands. This achievement underscores the unparalleled impact of culturally relevant content.

Beyond entertaining millions, the program uplifted the local community, particularly those who couldn’t attend the Super Bowl. This collaboration demonstrated the transformative power of corporate brands in driving economic empowerment and fostering equity for Black creators, delivering measurable results—a true win-win!

The Super Bowl Soulful Celebration is the highest-rated show in its category for 2024. The special also generated over 36 million views from more than 500 press coverage opportunities and was submitted for Emmy consideration in the Outstanding Variety Show (Pre-Recorded) category. With its phenomenal ratings, social reach, and media attention, the show proved to be a powerful platform for brands to connect with diverse consumers in meaningful and impactful ways.