Super Bowl Soulful Celebration
A25-54
TV, DIGITAL, EXPERIENTIAL
1.7M Viewers, 100M Social IMP
Super Bowl Soulful Celebration is the community-facing multicultural extension of the Super Bowl. It was created by the only black woman with an NFL sanction. In 2023 we honored Damar Hamlin, Nate Burleson, and CJ Stroud and were entertained by Kirk Franklin, Mary Mary, and Earth Wind and Fire. Melanie Few. SBSC spans TV, digital experiential, and social. Broadcast TV 2025
Melanie Few
Melanie Few, Founder, Executive Producer, and NFL Sanction Holder of Results Marketing and Media (RMM) is the only female and person of color with an NFL-sanctioned event. She also founded the all-NFL Players Choir in 2014, which has become a staple performance at Super Bowl Soulful Celebration. The Players Choir drew national recognition with their fan-favorite appearances on “America’s Got Talent” in 2022.
Melanie’s company RMM has partnered with agencies and corporations alike to create, plan, and produce over two hundred integrated marketing events, representing more than thirty brands across sixty product categories.
