Delivering Cultural Connections through Media
Our Why
Our ‘Why’ is an unwavering commitment to family, legacy and community expressed by elevating Black Owned Media, creating, amplifying and sharing transformative narratives, and playing a crucial role in dismantling the racial wealth divide within the media industry.
Our Mission
To connect BRANDS to CULTURALLY relevant audiences through DIVERSE CONTENT and EXPERIENCES.
Expectant Marketplace
EXPM is a cutting-edge Ad Tech platform of 200 publishers and 1 billon monthly impressions that drive wider reach, greater engagement, and improved ROI while fostering enhanced brand and wealth equity to diverse owned publishers. We have the capabilities to provide data, safety parameters and tagging for our advertisers.
Expectant Collective
EXPC will focus on providing brands the opportunity to partner with Black Creatives and the valuable audiences they reach. Our 2024/2025 Partners include: Super Bowl Soulful Celebration (Melanie Few), Black Girls Rock (Beverly Bond), Black Man Can (Brandon Frame), Panagenius Black Stars (Sandra Appiah), HBCU Honors (Michelle Bailey) Play Make Her (Carmen Wilson). Potential distribution can include TV, OTT, Digital and Experiential.
Expectant Incubator
The Expectant Incubator is our launch pad to cultivate the seeds of meaningful content about multicultural and multigenerational audiences that allow brands to connect authentically with their consumers. We cover topics including, but not limited to, Black History Month, Women’s History Month, Juneteenth, The Importance of Voting, Black Women’s Influence, and much more!
BIPOC Marketplace
We have the capabilities to extend your messaging and brand alignment into a BIPOC syndicated marketplace, offering both static and rich media options. This allows you to connect with your consumers in an authentic cultural environment. The marketplace comprises over 100 Black-owned publishers, reaching 350 million impressions. We utilize proprietary technology to establish a direct connection to the marketplace, bypassing fees and allowing our publishers to earn higher profits.
Our Reach
MONTHLY IMPRESSIONS
DOMAINS
HOUR SUPPORT
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Partnership Opportunities with Black Female Creators
Super Bowl Soulful Celebration, founded by visionary Melanie Few, is an annual event uniting NFL players, Grammy-winning artists, and special guests for an evening of uplifting music and inspirational messages. The first and only NFL-sanctioned inspirational concert and television special, SBSC has uniquely fused NFL players with Gospel and R&B music stars and celebrities for 25 years, delivering a message of hope and faith at the Biggest Game on Earth. In 2024, the show broadcast on CBS delivering 1.7M viewers, outperforming the depart by 300K impressions, delivering over 100M social impressions for partnering brands.
PanaGenius Black Stars,
co-founded by tech visionary and cultural strategist Sandra (Appiah) Babu-Boateng, is a rapidly expanding media platform that passionately bridges the gap between the U.S. and Africa. It ignites aspirations within the Pan-African Diaspora, propelling the growth and advancement of Black professionals on a global scale. Its content amplifies the voices and stories of trailblazers, inspiring individuals to achieve new heights of excellence.
The BOSS Network: Empowering 200,000+ Black Professional Women and Entrepreneurs. Founded by Dr. Cameka Smith, an award-winning entrepreneur educator and content creator, the organization is celebrated as a ‘Top 10 Website for Career and Entrepreneurial Women’ by Forbes and ‘Best Website for Entrepreneurs’ by Inc. Magazine. Its BOSS Business University is fast becoming a premiere learning and training platform for women of color seeking to start, grow, and scale their businesses.
Architects of Change: Meet the Visionaries Behind Expectant Media
Michele Ghee
Ghee is the Co-Founder and CEO of Expectant Media, a Black Women-owned boutique Ad Tech and content agency. With a track record of generating over a billion dollars in revenue, Ghee has held pivotal roles at some of the world’s most influential media companies. During her tenure at BET, she pioneered and oversaw the groundbreaking network for Black women, BETHer.
Her exceptional achievements have earned her numerous honors, including the authorship of three books and the prestigious Honorary Doctorate of Humane Letters from her alma mater, Golden Gate University. Ghee’s career is marked by her dedication to innovation and empowerment within the media landscape.
Dorinda Walker
Walker is the Co-Founder and COO of Expectant Media, a Black Women-owned boutique Ad Tech and content agency. With 20 years in the financial service industry, she’s a driving force in creating marketing and community initiatives that address racial, gender, and wealth inequities, leading award-winning initiatives generating over $100M in sales.
She pioneered the Multicultural Marketing Division at Prudential Financial, Inc., earned multiple industry awards (ANA, BRAVO, etc.), and received Congressional and State recognition for her community impact. As an author of two books, she’s celebrated as a true community champion.
Renita Bryant
Bryant is a Co-Founder and Chief Insights Officer of Expectant Media, a Black Women-owned boutique ad tech and content agency. Bryant is a 5x author, Sundial Brands fellow, and serial entrepreneur. For fifteen years, she has worked for and with companies of all sizes, from startups to multinational corporations, to discover ways to launch and build winning brands effectively through consumer insights and marketing strategy.
She received a B.S. in Business Administration and MBA from Florida A&M University and has two executive education certifications in Entrepreneurship from Dartmouth College.
Expectant Media
A Conscientious Corporate Company